Looks like they just blacked out certain chrome trim along with the front skid plate. You could probably do the same with wrap or a can of gloss black plasti dip. Unless there are performance upgrades as well?
I don't believe that this trim comes with any changes to the powertrain, so its all just cosmetic tweaks. Aside from blacking out all the trim you also get special ATS RPO 5XZ wheels. Will have to wait on pricing to determine whether or not it's worthwhile. Definitely could end up being cheaper to do it yourself.