Though Cadillac isn’t the first automotive sponsor of Fashion Week– Mercedes Benz was a longtime sponsor of Mercedes Benz Fashion Week, a women’s event– it will be the very first to luxury marque or otherwise to sponsor the men’s week. And it’s all part of de Nysschen’s effort to get the word out.
“I am very much interested in taking Cadillac into the world of fashion,” the bespectacled boss told Bloomberg. “The whole idea of beginning to strengthen Cadillac’s position as a lifestyle brand is very much central to our mission. This is a good start. … It should be interpreted as a clear statement of intent that we will walk with a heavy footstep in the fashion world.”

They should look into evolving this into an idea for cadillac lifestyle accessories and advertise it at shows like this

They should look into evolving this into an idea for cadillac lifestyle accessories and advertise it at shows like this

The eyeglass industry is one they should model, for the most part its one company that makes them for hundreds of brands instead of each brand doing their own thing. Leaving it up to the pros