I suspect the decline in sales in Canada is due in part to the fidelity to GM. It seems to me Canadians are not particularly attached to one Brand, but will look at value for money. In comparing BMW and Cadillac, it seems Canadian are willing to pay a little more for the BMW-X5 due to it's performance, handling, overall finish and community status it provides than Cadillac. The XT5 is competing directly with the Germans but is not in the same class yet in term of performance and status. If you park an XT5 against the three Germans (Audi, MB & BMW) you'll see the XT5 is positioned right in between X3 - X5, Q5 - Q7, GLC - GLE in order to not enter directly into competition. GM can play the incentive card to compete against the X3, lightly smaller vehicle, or to keep the same price to promote the vehicle against the X5. They have two options, now which one will attract more customers?