Cadillac Sales in Decline, Other Luxury Brands See Sales Rising
Luxury brands had great sales in July. Lexus sales rose 9.1%, Infiniti's rose 22% and Acura's rose 19.5%.
Sadly, Cadillac sales decreased 7%. The ATS sedan saw sales plummet 38.5% and the CTS sedan saw sales god down by 25.7%. The one bright spot for the brand was the SRX crossover which saw sales increase by 47%. At 6,753 units, the SRX crossover is Cadillac's best-selling vehicle.
Even a consistently good seller, the Cadillac Escalade, saw sales decline 23% last month.
Seems like a change might be in order to reverse this trend.
I know the ATS has turned out to be not nearly the success they once thought it would be. But with another volume product coming to market, the XT5, they might have some luck in maintaining good sales... but for how long.