Cadillac sales in the U.S. dropped by 3% last year, but China sales saw a dramatic increase and it could become the luxury brandís top market within the next three years.
In 2016 alone, China sales shot up by 46 % with 116,406 units sold compared to the 79,779 vehicles moved in 2015. Thatís just 53,600 less than the U.S. market and if the upward trend continues then Chinese sales could surpass that of the United States in around three years.
"We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus," said Cadillac President Johan de Nysschen in an interview with Automotive News
. "The time will come when we will sell more Cadillacs in China than here."
But hard times are ahead of Cadillac in spite of this increase in sales.
CT6 sales average 1,200 units a month in the second half of last year and this number wonít see a significant increase this year. On top of that, the brand only has one crossover in its current lineup and the XT5 will have to stand alone in the segment for another 18 months.
Additional crossovers are under development, but Cadillac canít move up the launch date to take advantage of the light truck segmentís exploding popularity.
"The majority of our portfolio is exposed to downdraft, while we can't really capitalize adequately on all the opportunities that exist with the swing of demand into crossovers," he said. "Now, this will be remedied, of course, over time as we expand our portfolio, but in the meantime it is our reality."
Cadillac will have to rely on China to weather the coming months.