China Could Become Cadillacís Largest Market - Cadillac XT5 Forum
 
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post #1 of 5 (permalink) Old 01-24-2017, 02:14 PM Thread Starter
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China Could Become Cadillacís Largest Market



Cadillac sales in the U.S. dropped by 3% last year, but China sales saw a dramatic increase and it could become the luxury brandís top market within the next three years.

In 2016 alone, China sales shot up by 46 % with 116,406 units sold compared to the 79,779 vehicles moved in 2015. Thatís just 53,600 less than the U.S. market and if the upward trend continues then Chinese sales could surpass that of the United States in around three years.

"We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus," said Cadillac President Johan de Nysschen in an interview with Automotive News. "The time will come when we will sell more Cadillacs in China than here."

But hard times are ahead of Cadillac in spite of this increase in sales.

CT6 sales average 1,200 units a month in the second half of last year and this number wonít see a significant increase this year. On top of that, the brand only has one crossover in its current lineup and the XT5 will have to stand alone in the segment for another 18 months.

Additional crossovers are under development, but Cadillac canít move up the launch date to take advantage of the light truck segmentís exploding popularity.

"The majority of our portfolio is exposed to downdraft, while we can't really capitalize adequately on all the opportunities that exist with the swing of demand into crossovers," he said. "Now, this will be remedied, of course, over time as we expand our portfolio, but in the meantime it is our reality."

Cadillac will have to rely on China to weather the coming months.
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post #2 of 5 (permalink) Old 01-24-2017, 03:39 PM
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Despite the rapid growth in China, Cadillac is committed to revitalizing itself here, de Nysschen said. Even after China becomes larger in terms of sales, he said the U.S. will still generate more profits for the brand because of China's requirement that foreign automakers partner with locally based manufacturers in order to do business there.

"Whatever you make in China, you share," he said. "The U.S. will remain more important for a very long time.
The market could be growing for Cadillac over there but doesn't seem like they'll be focusing on it. Profits is what's key to them. If the numbers don't work out in their favor, the growth over there won't really matter.
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post #3 of 5 (permalink) Old 02-18-2017, 06:18 PM
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Their success in China is sort of a an area of importance since there's no telling of how well they can do sticking to the current markets they're in, so expanding out to eastern parts of the world is vital. If they can do well in China it might be potential for India. India was on the table before but its off, for now.
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post #4 of 5 (permalink) Old 02-22-2017, 10:46 AM
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I can see what you're saying and it does make sense looking at it from that aspect. Expansion in general is vital for these manufacturers
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post #5 of 5 (permalink) Old 02-24-2017, 02:17 PM
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Originally Posted by Grill View Post
I can see what you're saying and it does make sense looking at it from that aspect. Expansion in general is vital for these manufacturers
Expansion at the right time and in the right markets, yes, its not expansion but how, much like what we're seeing playing out with Cadillac.
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